Wednesday, December 18th

Lesson Objectives - Students will then continue working on their Embedded Assessment.  This assignment has three parts:

1. MONDAY:  First, select a print advertisement and write a well-developed paragraph that identifies specific techniques, claims, language, and images in the ad and analyzes the effect of these elements on the intended audience. (#1-3, 125-126)
2. YESTERDAY:  Next, create a new advertisement for the same product that is targeted for a different audience. (#5-8, pages 127-128)
3. TODAY: Finally, write a reflection to explain the relationship between the content of an ad and the intended audience.  Support your explanation by pointing out differences between the original and new ads. (9-11, pages 128-129)

Homework - The Embedded Assessment is due tomorrow.
CCSS -

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Tuesday, December 17th

Lesson Objectives - Students take their Vocabulary Unit 6 quiz.  They will then start their Embedded Assessment.  This assignment has three parts:

1. YESTERDAY:  First, select a print advertisement and write a well-developed paragraph that identifies specific techniques, claims, language, and images in the ad and analyzes the effect of these elements on the intended audience. (#1-3, 125-126)
2. TODAY:  Next, create a new advertisement for the same product that is targeted for a different audience. (#5-8, pages 127-128)
3. TOMORROW: Finally, write a reflection to explain the relationship between the content of an ad and the intended audience.  Support your explanation by pointing out differences between the original and new ads. (9-11, pages 128-129)

Homework - The Embedded Assessment is due tomorrow.
CCSS -

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Monday, December 16th

Lesson Objectives - Students will finish the exercises in Vocabulary Unit 6.  They will then start their Embedded Assessment.  This assignment has three parts:

1. TODAY:  First, select a print advertisement and write a well-developed paragraph that identifies specific techniques, claims, language, and images in the ad and analyzes the effect of these elements on the intended audience.
2. TOMORROW:  Next, create a new advertisement for the same product that is targeted for a different audience.
3. WEDNESDAY: Finally, write a reflection to explain the relationship between the content of an ad and the intended audience.  Support your explanation by pointing out differences between the original and new ads.

Homework - Students will have their Vocabulary Unit 6 quiz tomorrow.
CCSS -

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Friday, December 13th

Lesson Objectives - After finishing yesterday's presentations, students will begin working on their Embedded Assessment, (See page 125). This assignment has three parts:

1. First, select a print advertisement and write a well-developed paragraph that identifies specific techniques, claims, language, and images in the ad and analyzes the effect of these elements on the intended audience.
2. Next, create a new advertisement for the same product that is targeted for a different audience.
3. Finally, write a reflection to explain the relationship between the content of an ad and the intended audience.  Support your explanation by pointing out differences between the original and new ads.

Homework - Students received their interim Student Detail Report today.  Please have these signed by a parent or guardian and returned.  Also, test corrections are due by the end of next week.
CCSS -

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Thursday, December 12th

Lesson Objectives - Students will create their own examples of print ads using persuasive techniques, advertising claims, and the elements of advertising.  They will evaluate a sample generated by another group and compose an analysis that explains the level of effectiveness of that particular ad.
Homework - Find 2 examples of full-page print advertisements that reflect the following ideas:

• Persuasive Techniques - pages 112-113
• Advertising Claims - page 115
• Elements of Advertisements - page 121

CCSS - 

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Wednesday, December 11th

Lesson Objectives - Students will be able to identify and critique the use of the elements of advertising found in the various forms of today's media sources.  Students will also create their own examples of print ads using these elements.
Homework - Extra Credit - Bring in a copy of a magazine to donate to the class.  These will provide ads for future assignments over the course of this unit.  
CCSS - 

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Thursday, December 5th

Lesson Objectives - Students will be able to identify and critique the use of the elements of advertising found in the various forms of today's media sources.  Students will also create their own examples of print ads using these elements.
  Homework - 

• Study for tomorrow's test.  Prepare your note card so that you can use it as a resource while you are taking the test.
• Get your SDR signed by a parent or guardian.
• Extra Credit - Bring in a copy of a magazine to donate to the class.  These will provide ads for future assignments over the course of this unit.  

CCSS - 

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Tuesday, December 3rd

Lesson Objectives - Students will be able to identify and critique the use of persuasive techniques as well as advertising claims found in the various forms of today's media sources.  Students will also be able to define the target audience in advertising.  
Homework - Bring in a copy of a magazine to donate to the class.  These will provide ads for future assignments over the course of this unit.  
CCSS - 

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.
• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.

Monday, December 2nd

Lesson Objectives - Students will be able to identify and critique the use of persuasive techniques as well as advertising claims found in the various forms of today's media sources.
Homework - Study for Vocabulary Unit 5 quiz.  Make sure all related exercises are complete.
CCSS - 

• CCSS.ELA-Literacy.RI.7.1 Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.

• CCSS.ELA-Literacy.RI.7.8 Trace and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient to support the claims.